As the ever-evolving B2B landscape continues to present unique challenges for B2B marketers, its changing nature also means new possibilities and opportunities. It is only logical to question how the B2B market will continue to shift in 2022, and which strategies will be the most effective for managing change.

In INFUSE’s outlook for 2022, our industry experts forecast the upcoming trends and their impact on not only demand generation, but the B2B marketplace and how we work in general.

Outlook 2022 was written in December 2021, before the invasion of Ukraine.

Therefore, this piece has been revisited, with new considerations (labeled as “update”) and a new section on Cyber Resilience to reflect on how this escalating war has and will continue to change the predictions we made at the end of 2021.

Our focus will be on the impact of the conflict on B2B growth marketing. We believe that any geopolitical commentary would be out of place and beyond our expertise.