What’s Next: Outlook 2021
Outlook 2021
At the beginning of 2021, B2B marketers find themselves at a crossroads – both in terms of the business climate and the greater social context in which they operate. What’s next?
In our Outlook for 2021, INFUSE leadership share their unique views and insights into this major moment in B2B marketing, including exciting developments that lay in store for INFUSE in the year ahead.
B2B marketers know that great content evolves and adapts with its audiences.
While the world has had to adjust to new means of operating in 2020, so has
the B2B market. In her chapter, Larysa Zakirova, explores the key trends
info...
ABM is perfectly suited for these times of economic turbulence as it can add
a direct line of revenue for both new business as well as client retention
and upsell. In this chapter, Victoria Albert discusses three major factors
that will make ABM a powerful tool for B2B...
To say that 2020 has been a whirlwind for our economy is an understatement.
However, with a new year comes the potential for a significant correction in
revenue potential for B2B companies. Dive into insights from Dan Freeman on
how to start driving results in 2021.
2020 has been a year of habit-forming, and with the rise in mobile adoption,
it seems for many that their phone has become their primary work device. B2B
marketers therefore need to tailor their approach. To aid with this...
